888 Holding Poker Revenue On The Rise

888 Revenue Growth Of 72% Tells A Successful Story
The official 888 Holding Poker revenue that was registered during the first six months of 2012 has grown 72 percent to US$41.3 million from US$24 million in the first six months of 2011. The growth is an amazing one and it comes to reflect the success and popularity of the 888 group, with special emphasis on the 888 Poker site. 888 Chief Executive Officer Brian Mattingley stated: that the new focus on core competencies that 888 has instilled has paid off with ongoing strength in Poker and Casino helping achieve our highest ever six month revenues””. It also resulted in making the first six months of the year 12 in the most lucrative period ever to be recorded in the history of 888 since its inception in 2002 and the refocusing of the entire business outside the American market which started six years ago.
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888 Holding Poker Revenue Relies On Poker
The 888 Group has based its impressive performances on poker, and the rise in the number of members. We are talking in terms of a 63% rise in the second quarter of 2012. The year 2012 has also recorded some similarly amazing boosts in the number of new members – a 90 percent rise was recorded in the number of active customers. 888 is ranking 4th in a top 10 of global poker liquidities by PokerScout.com. Poker revenues have also doubled on Spanish land since the launch of its regulated product and it is the number two operator in the market with a 24 share fo the market.
In the US, 888 is currently promoting a World Series of Poker in collaboration with Caesars Entertainment. The purpose of this collaboration is to accurately promote this online poker room outside the American territory. The company has also sealed a deal with poplar gaming operator WMS in order to offer an online poker platform. All 888 poker activities have managed to attract total revenue that was up 21 percent to US$186.4 million in the first half of 2012. The same poker revenue was worth US$153.8 million in 2011.  
Finally, 888 Holding officials declared a pre-tax profit of $18.4m in the first half of 2012, as compared to the loss that was worth $22.1m last time. Its sales rose 21% to $22.8m, thanks to the 888 holding poker revenue growth of 72%. 888 also runs virtual bingo games on the internet, as well as a highly successful online casino venue that is hosting over 10 million registered members. The state-of-the-art technology that has been incorporated inside this platform, as well as the top-notch 24/7 customer support service, the constant promotions and tournaments are all bringing their contribution to the growth of the 888 revenues.
888 Poker is currently managed by Cassava Enterprises Limited located in Gibraltar, a wholly owned subsidiary of 888 Holdings PLC. It also runs offices in the Far East and it was awarded with the Best Gaming Product 2012 and the Best Poker Operator of the Year 2011 Award.